Keep your web site neat and clear. Always make a point to update the content or write new content. Content being the king in web space, a regularly updated web site attracts the search engines and your content becomes instantly available to the world. If not for couple of times in a week, have some fresh content at least on a weekly basis. Create a timestamp for your newly written content. This is automatically done when you have a blog running in wordpress or Blogger
Feed your website with good and attractive products that is based on the theme of your web site. If your web site is about cooking, show some affiliate ads and products that closely relate to the article or subject you are writing about. If you have not become an affiliate, you can join popular affiliate networks like Commission Junction or Linkshare.
‘Opt in’ is the key when it comes to bringing repeated traffic into your web site. Your subscriber base is very important and plays a major role to take your web site to the next level. The more your subscriber base is, the more visible is your web site. To get some popular ‘opt ins’, you can actually have Feedburner ‘opt ins’ to create your subscriber base. Feedburner is totally free but has its limitations. If you want to have a full blown ‘opt in’ plus an highly organized automated newsletter distribution, aWeber is the way to go. You can check out the tons of features available in aWeber. Plus there is a 30 money back guarantee. So you can safely test it out.
Allow the stickiness to happen. Add a link to “Bookmark” or “Add to Favorites” in your web pages.
Allow the content to be recommended or forwarded to a friend. Any good content should not be left alone. You need to spread the word. In fact, social book marking has become highly successful these days. If you are running a blog, add some social book marking plugins, so that your posts would carry links to many book marking sites, which is a great way to spread the word.
Branding is the key to any business. Not a single business can succeed without following this rule. Focus hard in getting a theme to your web site. Presentation is something that you cannot ignore. Flow your web site with some common fonts and attractive colors. Create a good looking logo. A good logo alone matters a lot.
Give an introduction to yourself or your web site. Say what the web site is all about. If you can also post some photographs to represent as a company or person, it creates a basic trust in the readers. Give out your contacts and allow your visitors to be able to comment on everything that you got to say.
Create a FAQ page which is about various questions that has been asked by the readers. This is actually a great way to create stickiness in your brand new readers. It kind of creates a good first impression.
Give descriptive titles and have your articles loaded with powerful keywords. Keywords are the brainstorm when it comes to gaining readership through search engines. Don’t overload your keywords. Understand how SEO works and adapt to it precisely.
Last but not the least; don’t spam your readers with unwanted and heavy marketing emails. It certainly would create a bad impression and the readers might opt out by unsubscribing from your web site.