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Blogging with Blogger.com has got some major drawback in not giving the option to make your blog SEO friendly. I seriously dont know why Google has not given a thought about it. The Search engine optimization as we all know requires some good title, keywords and a description apart from the core requirement, “a unique and keyword rich content”.
Blogger gives the <$BlogMetaData$> tag to their default blogspot page, which doesn’t give some important SEO meta tags that is needed by search engine to crawl and index the website well. The meta keywords and meta description tag is completely not there. Also, Blogger (by default) doesn’t allow you to have <title> tags specific to each page of the site, which again creates a major gap in Blogger.
In order to compensate for the gap in blogger for the meta tags, I’ve given some code below that might help you to accomplish some of the SEO techniques for your Blogger website.
Log into your Blogger.com account and reach the template (code) area to modify some code. In the template editing textbox, locate this code:
<$BlogMetaData$>
And put these code above that BlogMetaData code :
To add the Meta Keywords :
<meta name=”keywords” content=”<ItemPage><Blogger>
<$BlogItemTitle$></Blogger>,</ItemPage>
<ArchivePage><Blogger><$BlogItemTitle$>,
</Blogger></ArchivePage><$BlogTitle$>” />
To add the Meta Description :
<MainPage><meta name=”description” content=”<$BlogTitle$> of <$BlogDescription$>” />
</MainPage><ArchivePage><meta name=”description”
content=”<$BlogPageTitle$> Archive, <$BlogDescription$>” /></ArchivePage>
<ItemPage><meta name=”description” content=”<Blogger>
<$BlogItemTitle$></Blogger> - <$BlogTitle$>” /></ItemPage>
If you would like to add the dynamic Title (which i suggest to) for your Blogger posts, put these code right below the <head> code and remove the existing <title> tag that was already present :
<mainpage><title><$BlogTitle$></title></mainpage><ArchivePage><title>
<$BlogPageTitle$>Archive</title></ArchivePage>
<itempage><title><blogger><$BlogItemTitle$>
</blogger> - <$BlogTitle$></title></itempage>
Finally click the Update button to make your changes. You should be able to see the title that corresponds to each post/page. To make sure, right click on the browser window and click view code. Search for meta name and you should find entries for keywords and description. If you see those changes, welcome to the seo world. Your next ultimate target however is to see how search engine friendly is your title.
Good luck blogging with Blogger.com. Let me know if this post was helpful to you.
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