Internet marketing has evolved so much like a monster already and marketing online has become the national anthem for millions of companies trying to sell their products and services. Thanks to the invention of Google for bringing in adsense to the marketing world. Google adsense truly revolutionised the advertisement medium to a great level. With ad revenues sparkling every milliseconds, no wonder google is so successful. Google stock is the only talk among the investment gurus for the last 2 years and seems like there is no stopping Google from here. Well, i hope that Google stays succesful for years to come so that we can in turn derive some good profit through their products and tools.

Anyways, before diving into making real money through many available ad networks and affiliate programs, it has become compelling to get to know the humongous number of internet marketing terms and jargons. Lets take a look at some of the most repeated terms that everyone would have come accross during the process of making money online.

Advertising Metric Terms :

click-through rate (CTR) – The average number of click-throughs per hundred ad impressions, expressed as a percentage.
click-through – the process of clicking through an online advertisement to get to the advertiser’s destination page.
conversion rate – the percentage of visitors who take a desired action.
cost-per-action (CPA) – online advertising payment model in which payment is based solely on qualifying actions such as sales or subscriptions.
cost-per-click (CPC) – the cost or cost-equivalent paid per click-through.
CPM – cost per thousand impressions.
impression – a single instance of an online advertisement being displayed.
pay per click (PPC) – online advertising payment model in which payment is based solely on qualifying click-throughs.
pay per lead (PPL) – online advertising payment model in which payment is based solely on qualifying leads.
pay per sale (PPS) – online advertising payment model in which payment is based solely on qualifying sales.

Search Engine optimization Terms :

description tag – an HTML tag used by Web page authors to provide a description to a post or page, which also helps to be listed in search engineS.
doorway domain – a domain used specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main domain.
doorway page – a page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.
keyword – a word used in a performing a search.
keyword density – keywords as a percentage of indexable text words.
keyword research – the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).
keywords tag – META tag used to help define the primary keywords of a Web page or a blog post.
link popularity – a measure of the quantity and quality of sites that link to your site.
link text – the text contained in a hyperlink.
manual submission – adding a URL to the search engines individually by hand.
meta tag generator – tool that will output META tags based on input page information.
meta tags – tags to describe various aspects about a Web page.
pay per click search engine – search engine where results are ranked according to the bid amount, and advertisers are charged when a searcher clicks on the search listing.
search engine optimization – the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
search engine submission – the act of supplying a URL to a search engine in an attempt to make a search engine aware of a site or page.
title tag – HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.

Linking Terms :

deep linking – linking to a web page other than a site’s home page.
inbound link – a link from a site outside of your site.
outbound link – a link to a site outside of your site.
link checker – tool used to check for broken hyperlinks.
reciprocal links – links between two sites, often based on an agreement by the site owners to exchange links.

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